Thursday, 27 March 2014

Digital Identity - YouTube

YouTube was created in 2005 by Steve Chen, Chad Hurley and Jawed Karim and bought by Google in 2006 for $1.6 Billion, it is based in California. It is a video sharing website which allows anyone in the world to post a video about anything in the world. The website is mainly used by individuals, but large corporations like BBC and ABC as well as music companies like Vevo also use it for uploading their content to allow users to view it more readily.

YouTube currently has more than 40,000 partners (users who get paid) with many making over $100,000 a year. All YouTube users upload roughly an hours worth of video every second. More than 3 Billion hours of video are watched every month and the majority of site visitors are from outside of the US.

Uniquely to YouTube is that it is able to be linked to other social media like Facebook and Twitter, which links to more than 500 YouTube videos every minute. It is also able to be embedded in websites meaning you don't have to go to its webpage to view its content. This means it is able to keep growing and expanding, meaning it is becoming ever more present in our lives.    

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