The Heritage Foundation argues in the opening paragraph of the website that what they are trying to enforce are traditional, American values that for that reason should be supported. So from that it is can be understood that what they believe Obamacare to be is un-American. They also believe that what they are promoting helps conserve old principles, which is likely to be a view that helps gain more support. The website, however, does in fact cover a range of topics and debates but does consider Obamacare a "hot topic".
The website also has a focus on educating and informing the viewers of the website. They post videos and articles that support their ideas in order to add a perceived validity. Also the use of posting articles on the website helps to highlight the issues that they are informing us about are very much in the publics mind. Because it is shown to be a key issue in America people are more likely to be interested in what the website has to say.
Also the website argues that there is a growing impatience with Obamacsre and that it won't simply work and be accepted by Americans "Obamacare was pushed into law with the hope that the more Americans learned about it, the more they would like it. That has not happened." The website argues that Americans should pay for their own healthcare so they can be empowered. To this the website argues that costs should be reduced to help access be assured "Heritage’s Saving the American Dream proposal, that empowers patients, reduces costs, and ensures access."