optout.org is a campaign aimed at young people and showing them that alternatives to 'Obamacare' (Affordable Healthcare Act) are available. The scheme is run and paid for by Generation Opportunity, a non-partisan organisation, who describe themselves as a "free thinking, liberty loving, national organization of young people promoting the best of America: opportunity, creativity and freedom."
The optout.org campaign is aimed at young people and the website, although basic, has the main video of their message and the reasons why young people should opt out of 'Obamacare'. The advert is fairly short and set in a hospital and has a voice over stating the issues with the Affordable Healthcare Act, asking sarcastically was it the 'botched roll out' or the 'website crashing', the reason they give to the question 'why did our generation decide to opt out of Obamacare' was that they hadn't lost their minds and didn't want to pay an 'arm and a leg for a doomed government program'.
The advert itself is fairly poor, it states the 'botched roll out' and the 'website crashing' as two failures, but they are actually the same thing. Also they presume that 'our generation' has already opted out of 'Obamacare', which if true means there is no need for their campaign. At the end of the advert it states that their are alternatives, without actually giving any alternative suggestions. Overall, it doesn't persuade you to sign the petition below and from the numbers it states (16070) it doesn't seem to have persuaded many others.